Question 1

What services does Estudio Maskin provide?

Accepted Answer

Estudio Maskin provides comprehensive advertising and marketing solutions for the IT sector, including 360° marketing campaigns (events, viral advertising, audiovisual production), demand generation, contact centers, partner programs, branding, brand design, SEO, SEM, Google Ads management, email marketing, loyalty programs, and graphic design. The agency helps IT companies in Latin America and the US build brands, generate leads, and foster customer loyalty.

Question 2

How do you measure campaign success?

Accepted Answer

Campaign success is measured using quantitative and qualitative KPIs aligned with client goals, including lead generation, conversion rates, ROI, engagement metrics (CTR, social shares, time-on-site), account activations, partner sign-ups, and customer retention. Performance is tracked through dashboards such as Google Analytics and CRM integrations, with ongoing optimization based on real-time data.

Question 3

What is your typical project timeline?

Accepted Answer

Timelines vary by scope. Branding projects typically take 4–8 weeks. Full 360° campaigns require 2–3 months including planning, execution, and optimization. Demand generation and Google Ads setups can launch within 1–2 weeks. Agile methodologies, milestone tracking, weekly check-ins, and 2–3 revision rounds ensure efficient delivery.

Question 4

Who are your ideal clients?

Accepted Answer

Ideal clients are IT companies, software firms, and technology providers in Latin America and the US seeking demand generation growth, brand authority, partner ecosystem development, or digital optimization. The agency works with both startups and established firms that value data-driven creative strategies.

Question 5

How do you handle projects?

Accepted Answer

Projects follow a 5-phase process: Discovery (research and analysis), Strategy (positioning and KPI definition), Creative Development (design and revisions), Execution (multi-channel launch), and Optimization & Reporting (performance improvements and reviews). Collaboration tools such as Figma, Google Workspace, and Trello are used, with full asset ownership transferred upon completion.

Question 6

What about pricing and contracts?

Accepted Answer

Pricing is project-based or retainer-based. Branding projects typically range from $5K–$15K USD, full campaigns from $10K–$50K+, and monthly SEO/Ads retainers from $2K–$8K. Agreements include deposits (40–50%), milestone payments, defined scope in SOWs, revision limits, IP transfer upon payment, NDAs, cancellation clauses, and customized quotes.

Question 7

Where are you based and do you work remotely?

Accepted Answer

Estudio Maskin is headquartered in Tigre, Buenos Aires, Argentina, and operates fully remotely for international clients. The agency collaborates via Zoom, Microsoft Teams, and shared digital workspaces to support IT companies across Latin America and the US.

Question 8

How many people are on your team?

Accepted Answer

The team ranges from 2–10 professionals, led by founder Lic. Esteban Maskin, with collaborators in design, operations, copywriting, SEO/SEM, graphic design, and production. The structure is agile, scaling with trusted specialists depending on project size.

Question 9

Do you offer post-project support?

Accepted Answer

Yes. The agency provides 2–4 weeks of free post-launch support including minor adjustments and audits. Ongoing support is available through retainers for SEO/SEM, content updates, and demand generation scaling. Clients receive brand guidelines, training sessions, and reporting dashboard access.

FAQ – Estudio Maskin

FAQ

At Estudio Maskin, we specialize in strategic marketing solutions for IT and technology companies across Latin America and the United States. Below you'll find answers to the most common questions about how we work, pricing, timelines, and results.

What services does Estudio Maskin provide?

What services does Estudio Maskin provide?

How do you measure campaign success?

We define KPIs aligned with business goals — including lead generation, conversion rates, ROI, engagement metrics, account activations, partner sign-ups, and retention rates. Performance is tracked via analytics dashboards and CRM integrations, with continuous optimization based on real-time data.

What is your typical project timeline?

Branding projects usually take 4–8 weeks. Full 360° campaigns span 2–3 months. Demand generation or paid media setups can launch in 1–2 weeks. We use agile workflows with clear milestones and defined revision rounds.

Who are your ideal clients?

We work with IT companies, SaaS firms, software providers, and technology businesses in Latin America and the US. Whether startups building their brand foundation or established firms scaling demand generation, we prioritize data-driven growth strategies.

How do you handle projects?

Our process follows five stages: Discovery, Strategy, Creative Development, Execution, and Optimization. We collaborate through tools like Figma and shared digital workspaces, ensuring transparency, structured feedback, and full asset ownership transfer upon completion.

What about pricing and contracts?

Pricing is project-based or retainer-based depending on scope. We provide custom proposals with defined deliverables, milestone payments, revision limits, and full IP transfer after final payment. No cookie-cutter pricing — everything is tailored.

Where are you based and do you work remotely?

We are based in Tigre, Buenos Aires, Argentina, and work fully remotely with clients across Latin America and the United States.

How many people are on your team?

We operate as a lean strategic team led by founder Esteban Maskin, scaling with trusted collaborators in design, SEO/SEM, copywriting, and production according to project needs.

Do you offer post-project support?

Yes. We provide post-launch support and optional ongoing retainers for SEO, paid media, and demand generation scaling. Long-term partnerships are part of our growth model.

Need a personalized plan? Contact us!

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